Film Photography / Advertising

Japan Airlines'

Advertising Campaign Concept

An Advertising campaign with 3 posters,

telling the customers that JAL has always been the no.1 Japanese Airlines.

Client.

Client.

Japan Airlines, JAL

Role.

Role.

Poster Design

Photography

Darkroom Photo Manipulation

Outcome.

Outcome.

3 Posters

Year.

Year.

2017

2017

 

Story Behind.

For such a popular airlines from 1951,

I used film photography to create a old and historic feeling,

but by adding a red dot and slogan, making the poster
still preserve a modern style.

The slogan "明日の空へ、日本の翼。”

means "fly to tomorrow, the wings of Japan", and iconicity, the red dot represents Japan, 

 

Using film camera to shot airplane also make this ad campaign much more harder, unlike digital camera that it can shot continuously. 

 

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