A conceptual exploration on HK Government’s Initiated Design
●● Government initiated design (Passport, banknote, etc.) should be the representation of one city’s or country’s identity. Unfortunately, the research result from this project shows that the majority of the citizen does not agree the current government design is showing what Hong Kong really is.
Through switching the perspective from high authority to a perspective from a normal citizen, “after-glow” conceptualize the design idea without the strict limitation of a government’s design and aim to be a media that can let HK citizens reflect our sense of identity.
●● “Incandescence” is a phenomenon that refers to a metal being heated to a high temperature, forming visible light. The hotter the metal is, the softer it becomes. Incandescence usually appears when forging a metal, as the metalsmith needs to heat the material to reach its softest point, so as to reshape it.
This project uses the notion of incandescence as a metaphor to represent the status of Hong Kong people’s current sense of identity, being at the moment in its least solid state. But what could become the focus today is how the citizens continue to manipulate and reshape their own identity: good “craftsmanship” can change the most fragile sense of identity into the toughest one.
●● Project Logo
●● Project Deliverables
The 6 outcomes are representing one specific aspect of Hong Kong which is being hot up to a serious point respectively.
Basic Law - Political - Hong Kong core value
ID card - Personal - Personality and characteristic
Postage stamp - Social - Society atmosphere
Banknote - Economical - Economic growth
Map - Geographical - Public open space
Passport - Touristic - night scenery
01 PASSPORT - Tourist
03 BASIC LAW - Political
05 ID CARD - Personal
02 POSTAGE STAMP - Social
04 BANKNOTE - Economical
06 MAP - Environmental